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European Vocational Skills Week
Informační dny

Promotion campaign on WBL and importance of cooperation of firms with VET schools

This activity has a form of PPC advertisement on social media (FB, YT, IG) and in browsers to raise
awareness about WBL importance of WBL and QA in VET for wider public and with focus on employers.

The main products for promotion are:
•    Useful guide and checklist for employers on how to cooperate with VET schools to assure the best quality possible
•    Guide for employers how to start cooperation with VET schools
•    Information and methodical leaflet on tax incentives for employers when cooperating with VET schools
Also the training for instructors in firms is promoted to improve quality of cooperation.

As the main target group emloyers, their HR and accountants were chosen.

Estimated total reach or number of participants: 500

 

  • vocational education | vocational training
  • -
  • Czechia
  • Externí akce
Country
Czechia
Type of event/activity
Information campaign
Main audience
Enterprises / employers
Type of organisation
EU Agency, national / regional / local authority

Praktické informace

Kdy
-
Kde
National Pedagogical Institute of the Czech Republic / National Reference Point of EQAVET
Czechia
Cílová skupina
Enterprises/employers
Jazyky
Czech
Organizátoři
National Pedagogical Institute of the Czech Republic / National Reference Point of EQAVET
Internetové stránky
National Pedagogical Institute of the Czech Republic / National Reference Point…
Social media links

Popis